The GreenVille Project is a community inspired and oriented green retail marketplace. At the core of the concept are the needs of the local community. These define the retail stores within the marketplace, the location of the facility, and the local vernacular with which the project connects.

ZED designed the direction for The GreenVille Project, represented through the physical buildings and design of the marketplace. The visioning strives to embrace and communicate the key brand essence, both to the leasehold tenants and to the consumers who will patronize the retail establishments.

Over the next three years, multiple marketplaces are planned, each including core elements of the brand and custom elements to match the local surroundings. The buildings themselves will have many sustainable attributes, include green operating aspects such as green leases, and reinforce positive consumer behavior. Key elements will educate and empower consumers with green knowledge and action.

ZED created a design concept for the retail marketplace, selected appropriate sustainable features, and developed marketing and messaging collateral that communicated the tenant benefits.

The GreenVille Project was born out of a passionate desire to consciously commit to being a part of the solution, and founded by Jae Larson, Butch Klein, and Eva Longoria Parker.

More information:
The GreenVille Project